Being easy to find in Google is one of the most important marketing objectives of entrepreneurs. SEO can help you with that and is therefore a frequently heard term, but what does SEO mean? How do you use it for your website and what do you need to know about it to be easy to find?
What is SEO?
SEO stands for 'Search Engine Optimization'. This means that your website improves, so that the website can be easaly found in search engines such as Google. In other words, you can use SEO for a higher popularity of your website and thus for more visitors who become customers, leave contact information or subscribe to a newsletter.
Many visitors or relevant visitors?
Search engines like Google bring a sequence to the websites they show when someone types in a keyword. The more relevant your website is for a search engine, the higher it will be in the search results. A common misconception is that only the high position is relevant. While this is important, it is not the only factor that matters. A high position for words that no one is looking for or for a search that is totally irrelevant does not result in valuable visitors. As a supplier of soft drinks, it is not interesting to be high in the search results when searching for 'alcoholic beverages'. For this supplier, it is much more interesting when someone searches for 'soda delivery The Hague'. SEO optimizes the website in order to get the right keywords at the top of the search results.